Holiday promo ideas for local businesses: a 2026 posting plan
The holidays are the busiest stretch of the year for most local businesses, and the noisiest. The posts that cut through are simple: one offer, one date, and the details people need. Here's a plan from early November to the new year, with the 2026 dates and a short video idea for each week.
The 2026 dates to plan around
- Thursday, November 26: Thanksgiving
- Friday, November 27: Black Friday
- Saturday, November 28: Small Business Saturday
- Monday, November 30: Cyber Monday
- Tuesday, December 1: Giving Tuesday
- Friday, December 4, at sundown: Hanukkah begins (through December 12)
- Thursday, December 24: Christmas Eve
- Friday, December 25: Christmas Day
- Saturday, December 26: Kwanzaa begins (through January 1)
- Thursday, December 31: New Year's Eve
- Friday, January 1, 2027: New Year's Day
Early November: book the season
The season fills up before it starts. Early November is for anything people have to plan:
- Restaurants: holiday parties, private rooms and catering orders.
- Salons and spas: appointments before holiday events, and gift cards.
- Home and local services: "book before your guests arrive", for cleaning, repairs, heating checks and yard work.
- Holiday parties
- Groups of 10 to 40
- Book your date now
Thanksgiving week: hours and pre-orders
People need two things from you this week: when you're open, and how to order ahead.
- Thanksgiving pies
- Order by Nov 23
- Pick up Wednesday
Black Friday to Small Business Saturday
This is the weekend for your one big offer. Keep it to one, say exactly what it is, and say when it ends. Small Business Saturday, on November 28, is a reason for people to choose you over a big chain, so say what makes you local.
- Shop small this Saturday
- Nov 28
- Gifts made right here
December: gift cards, hours and the last day to order
December posts are practical:
- Gift cards for anyone still shopping. Say how fast they are to buy.
- Holiday hours, posted early and again the day before.
- The last day to order for anything made, shipped or delivered.
- Your holiday events, from menus to late-night shopping.
- Last-minute gift?
- Gift cards, any amount
- Ready in two minutes
- Holiday hours
- Closed Dec 25 and Jan 1
- Open 10 to 4 on Dec 24
Not everyone celebrates the same holidays. "Happy holidays" includes everyone, and if you mark a particular one, do it with care.
The week after Christmas
The quiet week is a good time to bring gift-card holders in and to fill New Year's Eve.
- Got a gift card?
- Book your visit
- Openings all week
January: the new year
New Year's plans are a gift for gyms and studios, and for anyone who sells a fresh start.
- New year, new routine
- Six-week challenge
- Starts January 5
Make the season's videos in one sitting
Take your photos once, in early November: the room decorated, your best gifts, your team. Then make the whole season's videos together and schedule them, so December doesn't depend on finding time in December.
Make them with Kinetix Promo
Our holiday promo video templates cover the whole season: holiday parties, Black Friday, Small Business Saturday, gift cards, holiday hours and the new year. Add your photos and logo, change the details, and check every word. You get a version in each of our styles, on the beat of original music. No photos? Every template works text only, too.
Small Business Saturday
Ask your neighbors to shop small.
- Shop small this Saturday.
- November 28.
- A free gift with every purchase.
- Thank you for choosing your business name.
Holiday gift cards
Sell gift cards for the holidays.
- Give a night out this year.
- Gift cards for dinner and drinks.
- Buy $50, get $10 free.
- In store and online.
Holiday hours
Tell everyone when you're open.
- Holiday hours.
- Christmas Eve, 9 to 2.
- Closed Christmas Day.
- Back to normal on the 26th.
New year
Bring people in for a fresh start.
- New year, new routine.
- Thirty days of unlimited classes.
- Your first month, $49.
- Starts January 2.